Month: May 2019

  • Now straight off the bat, you’ll be thinking that the above looks a little strange. How on earth could the biggest cricketing tournament in the world help reduce my freight charges? Well, as the teams are about to break for drinks, let’s read on, to find out how. First, let’s set the field. You’re a company that has a large percentage of export-oriented business. Whether you send goods by sea or air, it’s crucially important to your bottom line that you negotiate the very best rate for each and every shipment. Traditionally, the only way to do this was to issue an RFQ to your preferred vendors, roll-up your sleeves, and then start negotiating. Today though, there’s another way. Ok, let’s pause here and head back to the ICC World Cup. Now, imagine your freight forwarders are the teams in the tournament. These guys are the very best in the business; they’re pros, at the top of their game. For years, they’ve been practising and refining their craft to produce their best performance for this very moment. Although they play the same game, each team is clearly distinct from the other. They each possess unique qualities and strengths, from India’s majestic King Kohli, to the powerhouse of Warner or the all-round ability of Stokes, and have different approaches and techniques. But when it matters most, who’s going to deliver? Predicting the winning team before the start of the tournament is an extremely difficult task. Sure, you could take a bet and choose one, but your decision would be based more on gut-feel or who your favourite team is rather than anything more scientific. But why bother? Instead – and to 100% guarantee that you find out who is the best – all you need do is wait to see who wins. Each...